Question 1

What was featured in the StreamNext 2025 case study?

Accepted Answer

StreamNext 2025 is a case study. Launching India's Next Chapter in Streaming Challenge: Position StreamNext by Amazon MX Player as a first-of-its-kind initiative in the AVOD space and establish Amazon MX Player as a frontrunner in India's streaming ecosystem. The launch needed to spotlight Amazon's acquisition of MX Player and its merger with Amazon miniTV, while building anticipation around the platform's new content slate. Strategy: The campaign was built around the unveiling of Amazon MX Player and an ambitious slate of 100+ titles across genres and languages. The strategy focused on generating anticipation among critics and audiences while reinforcing advertiser confidence in the platform's scale, reach and premium positioning.

Question 2

What was featured in the 70th Filmfare Awards 2025 with Gujarat Tourism case study?

Accepted Answer

70th Filmfare Awards 2025 with Gujarat Tourism is a case study. Bringing one of Indian cinema's biggest nights into the spotlight Challenge: The 70th Filmfare Awards 2025 with Gujarat Tourism needed to go beyond traditional awards coverage and become a cultural spectacle in its own right. The campaign aimed to drive high-impact, narrative-led storytelling while amplifying the scale, glamour and nationwide visibility of the event.
 Strategy: The campaign adopted a content-first, access-led PR approach. For the first time, curated media access was provided to a mix of print, digital and paparazzi media, creating opportunities for richer stories around the event. Celebrity-led moments, curated story angles and strategic media engagement were used to build anticipation ahead of the awards.

Question 3

What was featured in the CNBC-TV18 Global Leadership Summit case study?

Accepted Answer

CNBC-TV18 Global Leadership Summit is a case study. Bringing global leaders and industry voices to the forefront of business conversations. Challenge: Establish CNBC-TV18 Global Leadership Summit as a premier platform for global thought leadership, driving conversations with influential leaders and enhancing the brand's authority at an international level. Strategy: The campaign adopted a high-impact PR approach centred on global narratives, leadership positioning and strategic media outreach. The focus was to build anticipation ahead of the summit while ensuring strong visibility across business, consumer and mainstream media.

Question 4

What was featured in the CNBC-TV18 India Business Leader Awards 20th Edition case study?

Accepted Answer

CNBC-TV18 India Business Leader Awards 20th Edition is a case study. Bringing global leaders and industry voices to the forefront of business conversations. Challenge: Position CNBC-TV18 India Business Leader Awards (IBLA) as India’s most prestigious platform celebrating business excellence, while maximising visibility, credibility and audience engagement among key stakeholders. Strategy: The campaign adopted a high-impact PR approach combining strategic media outreach, leadership positioning and curated storytelling. The focus was on building anticipation around the awards and sustaining momentum across business, corporate and mainstream media.

Question 5

What was featured in the Jurassic World: Rebirth  case study?

Accepted Answer

Jurassic World: Rebirth  is a case study. Turning a Global Blockbuster into a Nationwide Cultural Moment Challenge: Universal Pictures wanted Jurassic World: Rebirth to launch as more than another Hollywood release in India. The mandate was to create a campaign that would localise one of cinema's biggest franchises for Indian audiences while sustaining excitement across earned media, broadcast, digital platforms, influencers and experiential activations. The objective was to transform anticipation into participation, making the film part of popular conversation well before its theatrical release. Strategy: The campaign was designed as an integrated communications programme that blended high-impact media relations with culturally relevant experiences. Instead of relying solely on entertainment coverage, the strategy expanded the film's footprint through destination partnerships, regional premieres, influencer-led storytelling, experiential fan engagement, broadcast collaborations and lifestyle integrations.

Every touchpoint was created to reach audiences differently, through television, digital media, social platforms, live events, travel, culture and entertainment, ensuring that the campaign remained visible across multiple consumer moments while building sustained excitement nationwide.

Question 6

What was featured in the The Fall Guy case study?

Accepted Answer

The Fall Guy is a case study. Making The Fall Guy the action comedy everyone was talking about. Challenge: Universal Pictures wanted Jurassic World: Rebirth to launch as more than another Hollywood release in India. The mandate was to create a campaign that would localise one of cinema's biggest franchises for Indian audiences while sustaining excitement across earned media, broadcast, digital platforms, influencers and experiential activations. The objective was to transform anticipation into participation, making the film part of popular conversation well before its theatrical release. Strategy: The campaign was designed as an integrated communications programme that blended high-impact media relations with culturally relevant experiences. Instead of relying solely on entertainment coverage, the strategy expanded the film's footprint through destination partnerships, regional premieres, influencer-led storytelling, experiential fan engagement, broadcast collaborations and lifestyle integrations.

Every touchpoint was created to reach audiences differently, through television, digital media, social platforms, live events, travel, culture and entertainment, ensuring that the campaign remained visible across multiple consumer moments while building sustained excitement nationwide.

Question 7

What was featured in the Pokémon Horizons case study?

Accepted Answer

Pokémon Horizons is a case study. Launching a new chapter of Pokémon for audiences in India Challenge: Launch Pokémon Horizons, the newest season of the globally loved animated series, for audiences in India. Alongside introducing the series, the campaign also aimed to promote its new title track while spotlighting the artists associated with it. Strategy: The campaign combined media engagement, artist-led storytelling and influencer outreach to introduce Pokémon Horizons to Indian audiences. A mix of traditional and new-age media was brought together to amplify both the series launch and its music, while strategic interactions with key spokespersons helped build wider conversations around the franchise.

Question 8

What was featured in the Murty Media case study?

Accepted Answer

Murty Media is a case study. Launching a new storytelling platform with Sudha Murty Challenge: Launch Murty Media's official YouTube channel with its first flagship series, Story Time with Sudha Amma. Alongside the channel launch, the campaign also introduced the show's official anthem, which was later recreated live by young singers during the press conference. Strategy: The campaign brought together media, creators and family audiences to introduce Murty Media's new digital platform and its first original series. A combination of press interactions, influencer engagement and leadership interviews ensured the launch reached both mainstream and trade media while keeping Sudha Murty's storytelling at the centre of the narrative.

Our work

StreamNext 2025

70th Filmfare Awards 2025 with Gujarat Tourism

CNBC-TV18 Global Leadership Summit

CNBC-TV18 India Business Leader Awards 20th Edition

Jurassic World: Rebirth

The Fall Guy

Pokémon Horizons

Murty Media

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