StreamNext 2025
₹200M+
PR Value
900+
Media Coverages
130+
Media Attendees
The challenge
Position StreamNext by Amazon MX Player as a first-of-its-kind initiative in the AVOD space and establish Amazon MX Player as a frontrunner in India's streaming ecosystem. The launch needed to spotlight Amazon's acquisition of MX Player and its merger with Amazon miniTV, while building anticipation around the platform's new content slate.
The strategy
The campaign was built around the unveiling of Amazon MX Player and an ambitious slate of 100+ titles across genres and languages. The strategy focused on generating anticipation among critics and audiences while reinforcing advertiser confidence in the platform's scale, reach and premium positioning.
Execution
Media from across the country were brought together for the reveal of Amazon MX Player and its upcoming content slate. The campaign was supported by spokesperson interviews across leading business and advertising and marketing media, extending the conversation beyond the launch itself.
International media also picked up the announcement, with coverage across outlets including Variety and Forbes, alongside Indian business and entertainment publications. The coverage highlighted Amazon MX Player's 100+ show slate, its free streaming proposition and its ambitions in India's evolving entertainment landscape.
