CNBC-TV18 Global Leadership Summit
150+
Coverage Clips
21%
Growth
12.5M+
PR Reach
The challenge
Establish CNBC-TV18 Global Leadership Summit as a premier platform for global thought leadership, driving conversations with influential leaders and enhancing the brand's authority at an international level.
The strategy
The campaign adopted a high-impact PR approach centred on global narratives, leadership positioning and strategic media outreach. The focus was to build anticipation ahead of the summit while ensuring strong visibility across business, consumer and mainstream media.
Execution
Executed an end-to-end PR campaign across every stage of the summit, beginning with pre-event buzz and curated media interactions with key stakeholders, followed by real-time updates from the summit and post-event amplification to sustain conversations around the event.
The summit generated coverage across a wide range of leadership and industry conversations, including SEBI's review of the short-selling framework, India's economic growth outlook, AI and regulation, and India's global representation in entertainment. Coverage also featured voices including Tuhin Kanta Pandey, CEA V. Anantha Nageswaran, IT Secretary S. Krishnan and Deepika Padukone, extending the summit's conversations across business, policy, technology and entertainment media.
