70th Filmfare Awards 2025 with Gujarat Tourism
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9,500+
Coverage Clips
63%
Growth
77M+
PR Reach
The challenge
The 70th Filmfare Awards 2025 with Gujarat Tourism needed to go beyond traditional awards coverage and become a cultural spectacle in its own right. The campaign aimed to drive high-impact, narrative-led storytelling while amplifying the scale, glamour and nationwide visibility of the event.
The strategy
The campaign adopted a content-first, access-led PR approach. For the first time, curated media access was provided to a mix of print, digital and paparazzi media, creating opportunities for richer stories around the event. Celebrity-led moments, curated story angles and strategic media engagement were used to build anticipation ahead of the awards.
Execution
The 360° PR campaign covered the entire event cycle, from pre-event buzz and on-ground amplification to post-event momentum. High-impact celebrity interactions, immersive media access and real-time storytelling kept the awards visible across platforms throughout the campaign.
The campaign translated into extensive coverage across leading national media, with stories spanning the winners, performances and key moments from the awards. Coverage across Hindustan Times, IANS, The Indian Express, India Today, Aaj Tak, ANI, PTI and Dainik Bhaskar, among others, helped sustain the conversation around the 70th edition well beyond the event itself.
