Moe's Art

Content IP

Content IP

Create something original | Build an audience | Make it last

The best ideas don't always belong in a campaign. Some deserve a life of their own.

At moe's art, we create original IPs that bring together storytelling, content, communities and experiences around a strong central idea. From developing the concept and identity to creating the content and taking it to audiences, we build properties designed to grow beyond a single piece of work.

Because a good IP gives people a reason to come back.

What We Do

  • IP Ideation & Concept Development

  • Format & Content Development

  • Production & Execution

  • Audience & Community Building

  • Partnerships & Distribution

  • IP Growth & Extensions

Our Clients

Trusted by brands that set the standard

SII
merck
Qure
Healthkois
immunify me
Integri Medical
View All

Frequently asked questions

Content IP is a unique content property built around a strong idea or format that gives a brand its own distinctive voice and creates something audiences can recognise, engage with and return to.

Regular branded content may support an individual campaign or communication objective. Content IP is designed to become a recognisable property that can be developed, repeated, and expanded over time.

Depending on the brand and audience, Content IP can take the form of digital micro-series, editorial platforms, video formats, podcasts, interview properties, recurring campaigns or other original content franchises.

We start with the brand’s audience, point of view and communication objectives, then develop the central idea, format, storytelling approach and distribution strategy.

Yes. A strong Content IP can give audiences a reason to return to a brand’s content, while creating a distinctive and consistent voice around a subject or community.

Turn your next big idea into an IP.

Whether it's a content property, recurring series, community or original format, we'll help turn the idea into an IP people recognise, follow and come back to.