The Fall Guy
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23.51M
Social Media Views
100+
Media Coverages
₹32.5M
PR Value
₹10.8M
Advertising Value
The challenge
Universal Pictures wanted The Fall Guy to stand out as the year's must-watch action comedy by spotlighting its thrilling stunts, humour and star power. The campaign needed to go beyond traditional film marketing and create sustained visibility through social media, strategic partnerships, media collaborations and experiential activations that connected with audiences across platforms.
The strategy
The campaign combined influencer collaborations, media partnerships, brand integrations and on-ground experiences to build excitement around the film. Instead of relying on a single launch moment, the strategy created multiple audience touchpoints through entertainment, lifestyle and social media, ensuring the campaign remained visible throughout the release window.
Execution
The Fall Guy × Tinder India
To bring the film's romantic storyline to life, the campaign partnered with Tinder India through a barter collaboration built around the idea of finding your Fall Guy. An exclusive in-app contest, supported by Tinder's Instagram and social channels, introduced the film to a new audience while generating 10.28 million social media reach.
An Ode to the Stuntmen
In a first-of-its-kind initiative in India, a special screening was organised for the Movie Stunt Artists Association, celebrating the professionals at the heart of the film's story. Veteran stunt director Sham Kaushal shared a special message that amplified the campaign across social media. The activation delivered 274K social media reach and ₹4.2 million in PR value, all through a barter collaboration.
M.I.T.R.O.N × The Fall Guy
In partnership with Mitron Bandra, the campaign hosted a special on-ground and social media activation designed to generate excitement around the film. The event brought together CAT A influencers and media personalities with a combined following of over 100,000, while the barter-led collaboration generated 2.96 million social media reach.
Media Activation with Bollywood Hungama
To maximise digital visibility, the campaign partnered with Bollywood Hungama, leveraging its presence across Instagram, X and YouTube. The collaboration expanded the film's reach across entertainment audiences and generated 10 million social media reach through earned media.
