CNBC-TV18 India Business Leader Awards 20th Edition
170+
Coverage Clips
37%
Growth
20.5M+
PR Reach
The challenge
Position CNBC-TV18 India Business Leader Awards (IBLA) as India’s most prestigious platform celebrating business excellence, while maximising visibility, credibility and audience engagement among key stakeholders.
The strategy
The campaign adopted a high-impact PR approach combining strategic media outreach, leadership positioning and curated storytelling. The focus was on building anticipation around the awards and sustaining momentum across business, corporate and mainstream media.
Execution
The campaign was executed across multiple phases, beginning with pre-event buzz and strategic media outreach, followed by interactions with key stakeholders and real-time event coverage. Post-event amplification kept the conversation going, while quotes and key moments from the awards were used to strengthen the property's recall across media.
The campaign generated coverage around key business and leadership voices, including Nitin Gadkari, Rajiv Bajaj, Devendra Fadnavis, Nita Ambani and Piyush Goyal, helping sustain visibility across business, corporate and mainstream media.
