Murty Media
60+
Media Coverages
930M+
PR Reach
35+
Media Attendees
The challenge
Launch Murty Media's official YouTube channel with its first flagship series, Story Time with Sudha Amma. Alongside the channel launch, the campaign also introduced the show's official anthem, which was later recreated live by young singers during the press conference.
The strategy
The campaign brought together media, creators and family audiences to introduce Murty Media's new digital platform and its first original series. A combination of press interactions, influencer engagement and leadership interviews ensured the launch reached both mainstream and trade media while keeping Sudha Murty's storytelling at the centre of the narrative.
Execution
Press Conference
The launch was led by Mrs. Sudha Murty, alongside Aparna Krishnan, President, Murty Media, Megha Tata, CEO, Cosmos Maya, Prasoon Joshi, and Shantanu Moitra. The event introduced Murty Media's YouTube channel, unveiled Story Time with Sudha Amma and launched the show's official anthem before members of the media and invited guests.
Media & Influencer Engagement
The PR campaign included the development of launch materials, including the association press release and briefing book, while dedicated interactions were organised for Mrs. Sudha Murty. Mom influencers were invited to the launch to engage family audiences, and exclusive interviews with Megha Tata were coordinated for leading trade publications.
Media Outreach
The event brought together 35+ media representatives and 15 mom influencers across digital, electronic, online and paparazzi platforms. Coverage appeared across leading publications including PTI, ETimes, Maharashtra Times, Pinkvilla, The Hindu and Hindustan Times, contributing to 60+ media coverages and an overall PR reach of 930+ million.
