Jurassic World: Rebirth
7.49M
Social Media Views
300+
Media Coverages
22.23M
PR Value
₹66.66M
Advertising Value
The challenge
Universal Pictures wanted Jurassic World: Rebirth to launch as more than another Hollywood release in India. The mandate was to create a campaign that would localise one of cinema's biggest franchises for Indian audiences while sustaining excitement across earned media, broadcast, digital platforms, influencers and experiential activations. The objective was to transform anticipation into participation, making the film part of popular conversation well before its theatrical release.
The strategy
The campaign was designed as an integrated communications programme that blended high-impact media relations with culturally relevant experiences. Instead of relying solely on entertainment coverage, the strategy expanded the film's footprint through destination partnerships, regional premieres, influencer-led storytelling, experiential fan engagement, broadcast collaborations and lifestyle integrations. Every touchpoint was created to reach audiences differently, through television, digital media, social platforms, live events, travel, culture and entertainment, ensuring that the campaign remained visible across multiple consumer moments while building sustained excitement nationwide.
Execution
International Media Outreach
To secure premium international media exposure, the team facilitated WION's participation in the global Jurassic World: Rebirth press junket. Exclusive interviews with the cast and feature segments were distributed across WION's television network, website, YouTube and social media channels, generating 1.3 million broadcast viewers, 965,000 social media views, and contributing ₹7.2 million in PR value.
Jaipur Hindi Premiere
The campaign brought the franchise's first-ever Hindi premiere to Jaipur's iconic Raj Mandir Theatre, creating a uniquely Indian launch moment for a global blockbuster. The announcement by renowned film critic Komal Nahta generated early industry buzz, while the premiere attracted leading broadcasters including Aaj Tak, ABP News and The Hollywood Reporter, alongside more than 40 regional media outlets.
The activation delivered an overall broadcast reach of 125.8 million, 5.1 million social media views, and ₹17.9 million in PR value, establishing the premiere as one of the campaign's biggest earned-media moments.
Gujarat Tourism Collaboration
To connect the film with India's own prehistoric heritage, the campaign partnered with Gujarat Tourism for an activation at Balasinor Fossil Park, popularly recognised as India's Jurassic Park.
Princess Aaliya Sultana Babi hosted an exclusive experience for leading influencers, who explored the fossil park and museum while creating content around the destination's dinosaur history. The collaboration extended into a special Hindi screening in Ahmedabad, resulting in 1.1 million social media views and ₹300,000 in PR value, while giving the campaign a distinctive cultural narrative beyond conventional movie marketing.
Social Nation Experience
The film established a strong presence at Social Nation through an immersive branded experience designed to engage younger audiences. Visitors interacted with themed installations, selfie zones, exclusive merchandise, trailer screenings and influencer-led content, turning the festival into an extension of the film's world.
The activation generated 113,000 social media views and delivered ₹900,000 in PR value, strengthening the campaign's appeal among digital-first audiences.
Ace of Pubs Trivia Tour
To sustain engagement beyond traditional entertainment spaces, the campaign partnered with Ace of Pubs to organise Jurassic Trivia Nights across eight cities: Mumbai, Pune, Hyderabad, Indore, Ludhiana, Aerocity, Noida and Hebbal.
Hosted at popular venues including Monkey Bar, Effingut and Underdoggs, the events brought together fans through franchise-themed quizzes, interactive experiences and exclusive merchandise. Supported by digital amplification from both Ace of Pubs and Universal Pictures India, the initiative generated 220,000 social media reach and ₹1.2 million in PR value.
In-Flight Visibility
To extend visibility beyond entertainment audiences, the campaign secured a prominent feature in IndiGo's in-flight magazine, one of India's most widely circulated travel publications. The placement ensured sustained visibility among a diverse pan-India traveller base, adding an estimated 2.2 million audience reach to the campaign.
