Pokémon Horizons
220+
Media Coverages
3.96Bn+
PR Reach
55+
Media Attendees
The challenge
Launch Pokémon Horizons, the newest season of the globally loved animated series, for audiences in India. Alongside introducing the series, the campaign also aimed to promote its new title track while spotlighting the artists associated with it.
The strategy
The campaign combined media engagement, artist-led storytelling and influencer outreach to introduce Pokémon Horizons to Indian audiences. A mix of traditional and new-age media was brought together to amplify both the series launch and its music, while strategic interactions with key spokespersons helped build wider conversations around the franchise.
Execution
Press Conference
A launch press conference brought together Vishal Dadlani, Sheykhar Ravjiani, Armaan Malik and Shirley Setia, celebrating both the new series and its title track. The event served as the primary platform for introducing Pokémon Horizons to Indian audiences and generated extensive coverage across entertainment, business and mainstream media.
Leadership Roundtable
A dedicated roundtable was organised for key trade media with Susumu Fukunaga, Corporate Officer, The Pokémon Company, and Devika Prabhu, VP & Business Head, Disney, creating deeper conversations around the franchise's expansion and the launch of the new season in India.
Influencer & Media Outreach
The campaign extended beyond the press conference through influencer collaborations designed to engage younger audiences and drive social conversations around the launch. Exclusive interactions were curated with traditional and digital media, supported by media fly-ins and outreach across regional markets to maximise visibility. The event brought together 55+ media attendees and 12 top influencers, representing digital, electronic, online and paparazzi platforms.
