We have all observed how PR Professionals are always racking their heads while writing press releases and pitching them to the journalists. As opposed to popular belief, writing a press release is not an art but rather science. Understanding the nuances of the written word and moulding it as per a brief that inculcates a […]
“A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.” – David A. Aaker We hear the word strategy almost every day while talking to our colleagues, bosses or friends. An important element that helps us to […]
Have you started noticing more stories and publicity of your competitors on media? If yes, then they are on the right track with their PR tactics and it’s time for you to buckle up as well! To ensure long-lasting impact on the audience, the first step is to have strong PR tactics and strategies. Whether […]
In today’s times, the consumer doesn’t just choose a brand for the product or service that they deliver, they do so for information and ideas that are communicated. Good brands break away from this clutter; great brands do so and become an authority in their respective industries. The go-to mantra for the latter has been […]
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Creating content day in and out is exhausting and tiring, especially in the world where digital is gaining primacy as the new trend for communication. Constantly, coming […]
It is really beguiling to realize how an inconsequential symbol on our ‘landline’ telephones came to be the face of modern communication #WondersOfSocialMedia! #SocialMedia is a wonderful representation of the diversity and creativity that takes place across the world… It is fascinating to see how digitization has evolved over the years and what stuck since […]
Digital marketing has become like a race field, where everyone wants to participate and win the competition. In today’s world, market has become so competitive that it is difficult for brands to establish their place and grab attention of the audience. Creating unique marketing strategies requires lot of research, brainstorming and time, to get to […]
For long, the online and video gaming industry, has had a niche group of audience in India, limited to a small number of desktop gamers. However, with advancement in technology and increased affordability of smartphones, the gaming industry has seen a significant rise. Recent times, especially after COVID-19 lockdown, where everyone has been at home […]
The onset of 2020 saw the entire world get engulfed in one of the most threatening and unpredictable global health emergency crisis! And before we could make sense of anything, everything we knew or regarded as normal was altered and transformed in a whiff of a second. For brands and businesses, it involved adapting to […]
People are a company’s biggest asset. Brands are not made overnight or with a blink of an eye. It is the people who turn products or services into a powerful selling brand. The people they cater to and the people who help them do that are the most important aspects that help in determining a […]
