At one point, every brand and marketer has faced the following challenges: Lack of fresh and innovative content for audience engagement Difficulty to grab consumer’s attention, due to an overload of content Inability to build brand identity and trust among the audience Saving them from the ‘content fever’, the influencer communities enter the world of […]

“Agility is the ability to adapt and respond to change…agile organizations view change as an opportunity, not a threat.” – Jim Highsmith The 2A’s (Agility and Adaptability) have become core points for brands to focus on, as businesses and sectors navigate through these trying times! The pandemic has caused long-term psychological shift in how to […]

The pandemic and the subsequent global lockdown reshaped the entire world in unprecedented ways! Bringing brands, businesses and people’s life to an uncertain halt, it has made all of us revisit and revise everything that we took for granted, as normal. And as we move towards the new order of things, we are in face […]

In the beginning of the year, a group of 10 women made a resolution to lead a healthy lifestyle. To encourage and keep each other motivated, they decided to join a yoga class at a nearby studio. But within a few months, everything was put under a lockdown. A few months down the line, the […]

The current times have seen consumers share an elevated bond of relatability and sensibility with brands. Becoming more cognizant of their spending and consumption habits, consumers now view brands as an extension of their ideas, sentiments and preferences – a friend, if you may! While addressing the nation, Prime Minister Narendra Modi emphasized on the […]