Want to develop a successful brand strategy? Here’s how to go about it

“A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.” – David A. Aaker

We hear the word strategy almost every day while talking to our colleagues, bosses or friends. An important element that helps us to deal with challenges, strategizing plays a key role in both our corporate and personal life! Talking about brands, successful execution with the help of powerful strategy acts as a foundation to create awareness amongst the audience. Every company eye to build a long-lasting image in the market through interactive content and campaigns.

Here is a blueprint that will help you present a strong positioning and help you stand out in the cacophony of the outside world.

Identify your brand’s core elements

The first step towards brand building is to identify the beliefs and values that it will hold. It is extremely important to decide and know the principles that the brand will stand for and communicate them to the audience. Once, these beliefs are listed out the organisation can align people and community together to work towards the future goals.

TPL – Tone, Personality and Language

At times, companies do not focus much on content strategy and start creating content. However, brand essence (how you want to be presented) and messaging (how you want to communicate) play a crucial role in ensuring consistent and relatable content. Companies must have TPL written in detail.

Design your map visually

When it comes to branding, the first thing that strikes our mind is the brand’s visual identity: logo, typography, colours etc. It is the logo that becomes the face of the brand which is present right from packaging to digital campaigns and activities etc. A visual identity is extremely essential as it decides the look and feel of the present and the future.

Create a brand playbook

A brand book acts like a guide for the organisation which gives a clarity to make effective content and communication. A guide book should have detailed information which gives a direction to the employees and the client to produce work that further strengthens the brand and have successful execution. This detailed document should be comprehensive which includes both visual and verbal communication. This step will provide a clear path for the team to decide on further steps and work towards achieving the ultimate goals. We recommend including the following in your brand playbook:

This 4-step brand strategy will not only help you get a place in the market but also build lasting relationships with customers which is essential for long-term success. So, tighten up your belt and get your business bigger and better!