The Power of People in charting a successful communication campaign

People are a company’s biggest asset. Brands are not made overnight or with a blink of an eye. It is the people who turn products or services into a powerful selling brand.

The people they cater to and the people who help them do that are the most important aspects that help in determining a brand’s success! So, here we are with interesting communication strategies that brands can adopt to win their customers every single time.

Interactive User Generated Content (UGC)

In today’s world Content is the king. It needs a bit of research and time, but it is not rocket science. First step is to analyse the kind of content that appeals to the audience and make sure it is in line with the brand. For example, asking the audience to like, share or comment on a post; creating topical posts; hosting a contest or a challenge on social media.

This is a smart way for the brand to get some new ideas from their audience who in-turn become the co-creators for the brand.

Sound authentic and empathetic

The most important thing to remember for any brand or business is to build strong customer relationship based on transparency and trust. Brand ambassadors or influencers are not always required to promote the offerings, if the customers become a brand’s apostle. To ensure this, brands must communicate messages which are genuine and be agile in responding. For example, avoid replying to queries with automated replies or not responding at all. Instead, have a tone which is personal, empathetic, humanized which will further help to build brand’s trust and credibility. Always ensure to give a human touch in the communication.

Chat with customers

We have seen how excited we get when a celebrity or an influencer replies to our comment, this is what brands should also adopt. They (brands) should strike conversations with the customers – one on one. It is time for brands to go beyond just replying ‘thank you’ to a comment. Try to indulge in funny conversations on social media such as – retweeting, reposting, resharing Instagram stories etc. It is the relationship or rapport of a brand – customer, which will lead to the audience themselves marketing about the brand by word-of-mouth.

Behind The Scenes (BTS)

Apart from communicating about the offerings, brands should also demonstrate some inside stories of the organisation. To break the monotony of product or service promotion, brands can have content surrounding their employees who are also their customers. Content such as – employee testimonials, CSR activities undertaken, people sharing their company journey etc. This will not only build more trust among the audience, but will also help in goodwill and brand awareness of the brand.

An important point to capture from these strategies is – Marketing with customers should be the new moto for brands to adopt for an effective communication strategy.