Ingredients that make the perfect content mix

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

 Creating content day in and out is exhausting and tiring, especially in the world where digital is gaining primacy as the new trend for communication. Constantly, coming up with out-of-the-box ideas, and pushing oneself to think of things never-thought-before is difficult! Great content requires intense thinking, research along with astute clarity on the topic!

So how can brands, content and marketing teams, rise to the challenge of creating content which stands out from the competition?

Let us find out.

Say no to Plagiarism 

It is originality that makes a huge difference and attracts the consumers. Showcasing brand’s perspectives and voice through social media posts, blogs, articles, videos etc. is extremely critical. For example, posts can work around trending topics, infographics etc, rather than the same messaging being thronged on the internet.

Original content also helps in increasing the brands Search Engine Optimisation which is one of the main goals to achieve. Thus, brands and content writers must ensure that the pieces they create are of their own, giving people a glimpse of what they (brands) stand for, vision & mission of the company, values et al.

Content should be at PAR (Purpose, Authentic, Relatable)

We all have heard this line – Everything we do in life has a purpose attached to it. Similarly, when we are creating content there is an objective that the brand or the client wants to achieve whether it is sales or something as simple as wishing people on some occasion.

As highlighted in the point above, the content created should not only be original but also authentic and relatable. Blogs, articles, posts, viewing an infographic or watching a video – all of this should provide users correct information, knowledge and quick answers to their queries.

Short, simple and sweet

Since people do not have much time and patience to read a wall of text, create content which is precise and well-structured. We all have heard the saying – First impression is the last impression, make your piece appealing to the eyes with proper heading, sub-headings, bullets. Just the way garnishing on a dish makes it palatable and appeasing, similarly the look of the writing piece grabs the users towards the piece. Content writing is an art of turning too much information into a short and crispy piece. It is not about the word count, but how well it is presented to the audience.

Add a pinch of visuals

So now you have an original piece of content that gives authentic information & data, and is well-structured, but is that all you need to engage audience? The answer is no, because adding a pinch of images, videos or infographics makes the content look more polished and pretty to the eyes. For example, while creating product posts, adding videos of it being prepared, manufacturing facilities or showing infographics with features and advantages will add up to the presentation of the post. This will not only enable lead generation but will boost up conversations as the consumers will get much more information about the product.

Keeping these ingredients in mind, are you ready to get your writing skills at work?