8 guiding statements for your digital marketing strategy

Digital marketing has become like a race field, where everyone wants to participate and win the competition. In today’s world, market has become so competitive that it is difficult for brands to establish their place and grab attention of the audience.

Creating unique marketing strategies requires lot of research, brainstorming and time, to get to an effective communication plan. To solve this problem of brands and guide them towards preparing successful plans, here are some guiding statements that should be kept in mind while designing a robust digital marketing strategy.

Inform, Impact, Inspire

While developing a digital marketing strategy, brands must keep in mind the 3 ‘I.’ There is always a purpose and a reason behind doing a particular thing. While strategizing a campaign or an idea, brands must ensure that it informs and creates awareness; leading to a positive impact and inspiring people to take some action.

Marketing is all about telling your stories to the world

Storytelling is one of the best ways to convey your message to the audience. People tend to pay more attention to content which makes them curious and shows a back story or purpose of something coming live. It all depends on how brands communicate their message or story to its audience in the most unique and impactful way.

Marketing with the customers rather than to customers

People play a very integral part in making a brand successful. One of the ways for an effective communication strategy is to involve people and make them the hero of your stories. It is important that there is in-depth research involved in reading the target audience, and push out interactive content.

Do not tell people what they should be interested in, but BECOME what interests them

People’s interest is something that matters the most for any brand or business, as they are the ultimate audience. It is important for companies to be agile to the continuous change in behaviour, attitudes and interests of the audience, and align their plans and content according to their needs.

When writing content, try to answer all possible questions (5W’s and 1H)

People are always searching for answers. It is the content that speaks a thousand words about the product or service. The audience is always on a lookout for someone who will be able to solve their problems. Therefore, brands must focus and research on what they (people) are searching for, clarify their queries etc. This will help the writers to craft content which will solve the brand’s purpose and act as a solution to the audience.

Your competitor is just one tap away

In today’s time, people have unlimited choices to choose from. Before planning any strategy, it is extremely essential for brands to analyse and keep an eye on what the competitors are doing. After all, you don’t want to lose out your customer base. It all depends how companies work towards grabbing their audience’s attention and proving themselves better than their competitors.

Visuals that speak a thousand words

As digital becomes the go-to destination for everyone, the challenge for brands is to get noticed in this chaos. Designing visuals which are attractive, unique and impactful play an important role in grabbing the eyeballs of the audience. Creatives should be given as much focus as other elements in the strategy, as it is the images which will make people stop and spend time watching the GIF, video or static creative.

It is the connection that matters in the end

Building relationships must be the objective of any brand or business, after all, we all are emotional beings. People are always on a lookout for relevance, and if they have found that in a brand, then guess what, you have achieved your goal. Brands must make their audience have the best experience through tone (empathetic,  personal), design, replying to their comments and other creative nuances.