Proven ways to build thought leadership through your communication

In today’s times, the consumer doesn’t just choose a brand for the product or service that they deliver, they do so for information and ideas that are communicated. Good brands break away from this clutter; great brands do so and become an authority in their respective industries. The go-to mantra for the latter has been the implementation of thought leadership strategies. Having them seamlessly integrated with one’s business goals has helped these companies establish their voice, offer guidance, inspire innovation and influence others. By instilling a feeling of trust, credibility and authenticity, brands are now elevating themselves in the eyes of the public and getting closer to achieving their goals. This consistency in thought leadership now allows consumers to receive the right answers from brands across mediums and formats that they prefer to consume.

So, how does one become a thought leader? We have analyzed some ways and tricks for brands to establish thought leadership and grow company’s influence.

ABC – Articles, Blogs, Case studies

Becoming an expert and a thought leader amongst the audience is not an easy task. In this competitive market, it has become essential for leaders to communicate their perspectives and views to the audience and add something to the conversation. One of the ways to do so is through articles, blogs or case studies. A brand’s spokesperson represents the values, vision, mission and future plans that the company stands for which need to be communicated to the outside world. Through these writing pieces they (spokespersons) can share and demonstrate his/her point of view and share experiences in a broader manner. This will not only help them to be represented as an expert or a thought leader but also enable the audience to know more about the company.

Masterclasses or #ExpertInsights

Most of us prefer to watch videos rather than reading a wall of text. It becomes even more impactful when people watch the company’s spokesperson talking to the audience. For this, companies can conduct masterclasses, short videos etc. where the leader can share their experience and industry insights to the audience in a series of videos. This will help to connect with the consumers on a one-on-one basis, where the spokesperson will get a chance to interact with them and solve their queries. By garnering a large number of viewers, such videos play a crucial role in the brand fostering a sense of trust and credibility with their audience.

Podcasts – A new way of giving voice to the brand

We all have heard people saying, Amitabh Bachchan ke awaaz mein dum hai. It is not always the face, but also the voice of the brand that matters equally. As podcasts are becoming an emerging tool to deliver latest news and trends and market and industry insights, companies have a host of opportunities to make themselves heard and should hence grab this opportunity with open arms. Doing so will help add immense value to the brand and the spokesperson in terms of starting a two-way communication with the target audience, engaging them and giving them a far better understanding of what their tastes and preferences are and what they like and dislike about the brand. Now is the time for companies to try new and famous podcast platforms such as such as Pulliya Baazi, Buzzsprout, Castbox etc. where industry leaders can throw some light on various topics, share their thoughts about the changing industry trends and communicate with listeners.

Thought leadership communication is a new approach to break away from the clutter, reach out to those who matter to you the most and establish one’s self as an expert in their respective field. The above-mentioned tips will help brands show a high sense of purpose and efficiency while inculcating them in their communication plan.

Are you ready to get your spokesperson the next big thought leader in the market? It’s never too late to begin.